Globalization-the growing integration and interaction of societies around the world- has been one of the hotly debated issues over the past years and it has significantly effected all aspects of our life. The good illustration of this, narratively can be seen from fashion industry. A group of teenagers wearing Nike T-shirts are playing over the school yards in a school of London, far away in Tokyo, a men with a magazine which is full of sports brands including Nike, is walking through the shopping mall looking around the same Nike T-shirts . Globalization has made it possible to promote newest style to the whole world at same time and more surprisingly supply products successfully which required from consumers. Therefore, great share of fortune is throughout the world after globalization. However, globalization also resulted fast production of fashion as well as 'fast-fashion' so called disposable fashion in developed countries that lead to increased pollution of environmant. This essay proposes addressing the question of how does globalization effect fashion industry by analysing the benefits of globalization and the result of pollution which fashion industry produced after globalization.
Globalization has brought significant changes, furthermore, great opportunities to fashion industry. In early Victorian era(1837-1860), fashion trend slightly changes yearly only among nations(Pauline, W,T. 2008). However, it has reported that nowadays, fashion trend have brought new styles weekly as generally people would spend more money on it to follow its cycle(Anke, J. 2008). It has not only brought comfort and convenient to consumer but also brought prosperous opportunities to the world market. International trade in garments reached 276 billion dolars in 2005, and this figure is about 2.7 percent of the world's merchandise trade (Plunkett research. 2007).
http://www.ehponline.org/members/2007/115-9/focus.html
http://madsilence.wordpress.com/2008/07/16/the-globalization-of-language-art-and-world-culture/
http://www1.worldbank.org/economicpolicy/globalization/
http://www.globalization101.org/index.php?file=news1&id=103
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Interesting concept, Susie. But what about the impact of globalization upon small cultural groups with unique fashion identities? I'm thinking of European subgroups, German or Polish for example, with their own distinct dialects & folk costumes. Do we all lose something valuable when a distinct ethnic group becomes globalized, subsumed by the dominant global culture?
MadSilence
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